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- help.kilbil.ru
- Центр поддержки kilbil
- Клиенты. Сегментация. Теги
- Сегментация клиентов
- Как работать с сегментами клиентов
Как работать с сегментами клиентов
В kilbil можно делать выборки покупателей по 25+ параметрам
- по интерфейсу и типу карт
- по купленным товарам
- по периоду покупок или когда покупок не было
- по дате активации
- по торговым точкам
- по сумме покупок
- по среднему чеку
- по балансу бонусов
- по статусу по накопительным программам
- по статусу RFM-анализа
- по программе лояльности
- по полу
- по возрасту, дате рождения
- по тегам
- и другим параметрам
Какие действия можно делать с выборкой клиентов:
- Установить Тег
- Начислить бонусы
- Сделать рассылку
- Изменить Состояние (деактивировать, активировать, заблокировать и т.п.)
- Указать Пол, изменить Программу лояльности или другие данные
- Выгрузить в Excel
- Объединить в Динамический сегмент
Была ли статья полезна?